Why subscribe to PetBiz Radio?
• To make more money through increased sales!
• Communicate directly with customers in store - where 70%+ of purchasing decisions are made
• Provide subliminal messages which link previous brand promotion and point of purchase which boosts sales by 10% to 40% (Proven shopper spend results)
• Support advertising programs in other media
• Direct attention to Point Of Sale materials
• Create excitement for daily/weekly/monthly price specials or promotional products
• Drive value added promotional activity in store
• Support sampling or other trialling initiatives
• Encourage repeat business, shopper loyalty and encourage WOM advertising
Why subscribe - For retailers:
• To achieve measurable and consistent growth in sales
• To maximise existing marketing and promotional activities
• To provide a point of difference to your competitors by creating a more enjoyable shopping experience
• To communicate your brand’s strengths to shoppers when they are the most receptive
• To increase impulse buys, add-on purchases and boost overall profits by up to 40%
Why subscribe - For Suppliers:
• 75-80% of purchasing decisions are now being made in store. Up 10% on a decade ago which means an attention grabbing point of purchase medium such as PetBiz Radio can play a vital role in influencing what brand a shopper will choose to purchase
• When it comes to point of purchase, the ear leads the eye and in-store radio is omnipotent when it comes to directing shopper’s attention to promotions and special offers available in store
• 82% of shoppers* now obtain their information about special offers in-store which makes easily up-datable messages critical. (*The Newspaper Society (UK) research-2002
• Products can be promoted in every store, one state, a selection of states or a specific outlet or chain of stores. Particularly suited to different climates or state laws.
Why subscribe - For Customers:
• In-store radio messages are a non-threatening way to communicate with customers who dislike being ‘sold to’ by sales staff. They allow customers to be informed about special offers, sale merchandise, store cards or any type of promotional campaigns in non-invasive manner.
• Shoppers are increasingly time-poor – yet the right mix of music and messages can turn the experience from being a chore to a pleasure. Putting customers in a good mood by playing the right kind of music encourages them to spend more time in store which equals more time spent shopping
• Surveys (AC Nielsen, Arbitron, Vision One) show 90% of customers like having in-store music (10% no opinion) – while 60% confirmed it made them linger longer in store. 55% added they are prone to making impulse purchases
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