PetBiz Radio ‘Oasis’ is a designer e-coustic system created to make your store stand out from all the others by delivering a breath of fresh air to consumers seeking refuge from stressful noisy shopping environments.
The fully-customized sound-tracks have been designed by an experienced sound recording engineer to provide a sophisticated yet subtle soundscape combining short original musical stings, sound FX, clever messaging as well as relevant lifestyle content to drive consumer behaviour.
It’s a feeling – not a song.
The aim of PetBiz Radio ‘Oasis’ is to make the consumer’s visit more than just a trip to a store, but rather a full-on experience where purchasing merchandise is only part of the journey.
The GFC means it’s more important than ever before to keep consumers inside your store and expose them to highly targeted messages from the virtual (audio) salesperson.
It works - tests show the right audio mix extends dwell time and increases brand awareness – key factors in on-going loyalty and long-term buying relationships
World trend against noisy environments;
Canadian sound expert R Murray Schafer has been monitoring sound levels since the 60s and has noticed urban environments are getting noisier by around half a decibel every year. That means our cities are twice as loud as they were 20 years ago!
Both the World Health Authority and even the OECD (Organization for Economic Co-Operation and Development) warn that noise is now an important environmental problem creating unnecessary stress and ill-health.
The impact of this increased scrutiny on urban noise pollution has had dramatic results.
For example – In November (2008) London’s Westminster council warned giant department store Debenhams it would be prosecuted if it continued to play carols inside its own store window as part of its Christmas display.
Debenhams counter-offer to turn down the volume so that it would be audible only if a person’s ear was 2.5cm (yes 1” !!) from its glass window was still considered to be too noisy and they were told to scrap the sound or receive an on-the-spot fine.
The council’s community protection member Daniel Astaire said they were worried that if all the businesses in its area blasted differing music and advertising onto Oxford Street that visitors would find the noise intolerable and trade would be affected.
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