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* We'll Never Play The (FM) Radio In-Store
Again! "Firstly it has my competitors on there... plus you can never get the music to please. Also I don't think it does anything for the customer experience" - Harvey Doberer PETstock Batemans
Bay NSW
... and another retailer who won't be playing the radio in-store again!
"I love the concept, and know we are ‘talking’ more to our customers.
Jarrod and I have made it a compulsory element of trade. No point advertising
any competitors, and with economic downturn, I don’t want any radio ads
(clothes, cars . . . . anything) in case we lose any $ to anyone.”
Matt Barnes – PETstock Hoppers Crossing- VIC
Time and again we hear this from retailers not wanting to hear their competitors
playing throughout their own stores!!
The other 'bug-bear' for many is the fact that whether it's the (FM) radio or an
iPod or CD with a playlist created by one of the junior staff, you really can't
pick the right music to please all the people all the time.
Your staff may love Triple-J or Triple-M but your customers won't (unless they
are all under 25 years of age) and your staff will not last long listening
to Greatest Hits and Memories or MIX-106FM.
In-store Talk Radio tailored especially for pet retailers works - all day every
day. It's your non-stop extra sales person that never takes a holiday, never
talks back and costs a lot less than you think....
We can’t guarantee exactly the same results in every pet retail outlet every day, but we will guarantee to provide you with the necessary ‘tools’ to start making a difference to your bottom line starting now.
To discover more about PETbiz Radio FreeCall 1800 444 364
until 9pm any day.
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