|
* 43% (sales increase) Ain't
Bad! Would you like EACH of your customers to buy more?
 Studies consistently show in-store radio lifts sales from 10 - 40% - but how to prove it?
Stuart Luscombe, a busy pet retailer in South Morang, Victoria uses PETbiz Radio but couldn’t resist putting his tailored in-store talk radio service to the test with a 1-day ‘audio only’ specials campaign. No point of sale advertising – and no mention by staff.
The result?:
43% OF CUSTOMERS ASKED FOR AND BOUGHT THE SPECIALS!
We didn’t know Stuart was putting us to the test – but we’re more than happy he did. The results really do prove
PETbiz Radio works.
Read what Stuart told us: Italics and bolding are ours - Used with permission
RE: SATURDAY’S MICRO-CHIPPING DAY
Hi Brian & Kaye,
I’ll give you a call on Monday but I just wanted to provide you with a bit of feedback.
I wanted to run the ‘spruiker specials’ today because I purposely put no point of sale and instructed staff not to mention the specials because I wanted to see how many people were actually listening to the
(PETbiz) radio.
As of 3.00pm I have had 260 customers and 113 of them have mentioned the specials in-store to redeem.
43% ain’t bad especially when I had them lining up around the block.
That obviously doesn’t take into account the people that heard but didn't take up the offer.
I’ll send you final details about today on Monday.
Thanks heaps for your help - Stuart |
43% !! - To Be Honest We Were Bowled Over
We already know PETbiz Radio works.
We’d even have bet the results of this ‘blind test’ (which by the way was unknown to us) would have been about 15%-25% but a whopping 43% - ‘ain’t bad’ - as Stuart puts it.
We can’t guarantee exactly the same results in every pet retail outlet every day, but we will guarantee to provide you with the necessary ‘tools’ to start making a difference to your bottom line starting now.
To discover more about PETbiz Radio FreeCall 1800 444 364 until 9pm any day..
|
