• Make more money through increased sales!

• Communicate directly with customers in store - where 70%+ of purchasing decisions are made.

• Provide subliminal messages which link previous brand promotion and point of purchase.

• Boost sales by 10% to 40% (Proven shopper spend results)

• Support advertising programs in other media

• Assist direct attention to Point Of Sale materials.

• Create customer interest in daily/weekly/monthly price specials or promotional products.

• Drive value added promotional activity in store.

• Support sampling or other trialling initiatives.

• Encourage repeat business, shopper loyalty and encourage WOM advertising