Message Varieties
Your store name is your Brand. PetBiz Radio is an excellent medium to remind your customers about your brand statements and the various things which are special about your business. E.g. a shopper might not know about your animal handling courses, price promise, free delivery, loyalty program, dog wash or home delivery service, finance options... Repetition ensures greater acceptance of your ‘brand’.

Promotional Messages:
Typically these link to your e-mailed newsletters, local newspaper, catalogue or TV advertising etc. These ads are a great driver of impulse and add-on sales - often with a call to action based on a compelling proposition. They add to the excitement of the customer’s shopping experience by providing the thrill of their ‘being in the right place at the right time’.

Store Specific Messages:
Got a pallet-load of goods nearing their use-by date? In-store radio will get them out the door. What about seasonal or holiday specials…These ads are made to sound like the customer is being spoken to directly by the store manager about something special on offer in store right now.

Event Messages:
Here’s a means to make a call to action for repeat business! Encourage your customers to return to your store at a future date for a special event: a new product launch, a demonstration, a celebration. If you provide a reason for your customers to come back, they will.

Supplier Messages:
Your customers are your suppliers’ consumers. PetBiz Radio is attractive to suppliers because it provides a direct line of communication to people who are already in the market and in the mood to buy pet-related products. That’s something traditional mass media can’t ever provide. Supplier support means lower costs for you, the subscriber.

Staff Training, Education, Safety and Security Messages:
PetBiz Radio can also be programmed to broadcast prior to opening with such things as product updates, animal health or behaviour techniques or safety protocols as part of your company’s safety compliance practices.