You Must Be Joking Right? NO MUSIC!!

Well actually no – we’re not joking.

Despite the fact our senior producer has worked in the UK, Spain and USA as a music recording engineer over a 20 year period as well as being a radio/TV producer here in Australia and despite the fact he was also the very first producer of Big-W In-Store Radio almost 25 years ago, PETbiz Radio comes ‘Music Free’… from us anyway! Why? Because music works really well in some situations. Supermarkets, music stores (of course), fashion shops and automobile retail outlets.

But music in EVERY retail situation is borderline to say the least.
New research and a less than gentle consumer (and retail staff) up-rising is saying “Stop The Music!”.

A pet retail outlet is a very special place. Traditionally pet retailers are knowledgeable about pets and most things to do with animals, they are also very passionate people and want to ensure the best for new and experienced pet owners.

The atmosphere inside a pet shop should be unique too. If pet retail outlets look, feel and sound like mini-supermarkets then people will simply say “well I can get all I need at Coles or Woolies – why do I need to shop here?”

So by creating a different ‘aural’ atmosphere – a place of calm that say’s “slow down, come in and spend some quality time here” – your customers will appreciate the difference even if they can’t quite put their finger on why it’s so different.

Another good reason for not having us supply the music – much less cost for you! – See BYO Music below.

Your Staff Will Appreciate It Too!
In some of our early trials with music we purposely chose the music styles of several different FM stations who target the 25-45 year old female grocery buyer and we copied their playlists almost exactly.

Feedback in almost every single case from the (mostly) younger staff when asked about the music said -  “sounds really old to me” or “my mum plays that stuff!” and they would rather turn the in-store radio service down than have to listen to it all day.

Conversely when we upped the tempo and targeted the staff average age of 18 -23, store owners and some customers weren’t particularly impressed.

So you can see that music works… it got a reaction in both scenarios – but not as you would like as a retailer.

Ok - you love The Eagles right? or Kylie Minogue?, but will your customers?
In fact the WRONG music actually makes people either turn around and move on or just dash in, buy the basics and leave.

No dwell time. No opportunity to up-sell and a less than happy retail experience.

So... What DO We Play Between The Talk & Ads? 
For a start we fully-customize the sound-tracks to suit your store.

What’s Your Speciality?

* Veterinary Clinic?... Tropical Rainforest sounds mixed with ambient 'zen' music works really well to calm anxious pet owners!
* Reptiles?... How about a gentle jungle theme or perhaps the 'quiet' of the desert?
* Fish?... a soft tricking mountain stream might be nice
* Birds… hmmm, well ok...  maybe you have the right sounds already, but we offer ‘silence’ as well… seriously – every few minutes your ads play along with other pet related info then seamlessly mix back to your own genuine in-store atmosphere!
* General pet retailer? – Many people fall in love with our New Zealand (or genuine Daintree) Rainforest sounds. In fact we’ve been playing this continuously in our office for several weeks now and it’s like working in an outside office – it’s great!

All our chat and advertising breaks are ‘flagged’ for the customer with short original musical stings in and out, with clever messaging as well as relevant lifestyle content to drive consumer behaviour.

Depending on the plan you choose you can have whatever ad style you want or supply your own ads for use on the system.

BYO music – If You Want
So you really would like some music? – No worries. Most people have a reasonable supply of personal CD’s or iTunes collection.

Simply play this under PETbiz Radio as ‘background’ for your store. PETbiz Radio works over the top saving you a stack of money!
Just remember you will need a licence from APRA (Music Copyright Association) to play your own music in-store  – even the radio for that matter!)

PETbiz Radio is a fully updateable, flexible alternative which can also be customised to suit individual stores or peak-hours within a store where a different tempo will improve sales flow. It’s your choice.

This flexibility flows from the programming software created to operate PETbiz Radio. 

Unlike the traditional CD/black box systems, PETbiz Radio utilises the latest technology to deliver programming via the Internet. This provides a number of advantages, particularly in ease and speed of use for on-site store employees.  

Special occasion events or promotions can even be inserted ‘live’ for those electing to use the top-level service.

* Increased Sales
* Increased brand loyalty
* Increased staff productivity and satisfaction.  

What are you waiting for…?  

Give us a call on FreeCall 1800 444 364 to get PETbiz Radio for your store right now!