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Animals play a big part in our lives. As passionate pet owners ourselves and having interviewed via our show Pet Talk Radio! some of the world's top animal trainers, behaviourists and specialists we couldn't not have some kind of animal theme!
 The Single Musical Note
When we first launched PetBiz Radio, it was all about the music - new research has shown music - in particular the wrong kind - can actually send customers away. Too much noise in shopping environments has the same effect. We've kept the musical note as a reminder that while music is good at home or in the car, when we're out shopping for our pets, we should be thinking about them and not whether we just heard 'that song' on the way to the store or 'I really hate this song!'
The Chameleon
Ok - not your average pet we'd agree but 'Lizzy' represents all that is good about 'change'. PetBiz Radio can change at anytime to be whatever 'colour' or 'flavour' you or your brand requires.
The Bee
 A recent addition to our own brand. The bee = 'Potential'. Anyone who understands and admires team work, an organised community and group vision will understand the potential of 'the bee'.
Consider PetBiz Radio to be 'the bee hive' sending out 'worker bees' every day (subtle advertising messages) to 'pollinate' your customers so they in turn may grow (spend more in your store!)
Combined, we feel these three elements are simple metaphors to explain what PetBiz Radio is all about. Not just 'another in-store radio service' - but something special. Something that has the potential to grow and help Aussie pet retailers grow at the same time.
* 'Lizzy' created and drawn by Matthew Colrain - DownUnder Designer(c)2008-9, Chicago Il. USA - Montage by Brian Pickering
* Bee 'Potential' ref. 'Animal Dreaming' by Aussie zoomancer, Scott Alexander King
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